Now accepting Q3 clients — book a discovery call to check fit

Boardroom-grade finance, without the full-time price tag.

A fractional CFO advisory for startups and SMEs — bringing structure to complex numbers, investor-focused financial models, and a clear financial narrative to support your next stage of growth. Strategy and clarity, exclusively advisory.

CA/CPA-Led
Led by a Chartered & Certified Public Accountant
20+ yrs
Finance leadership across MNCs, SMEs & start-ups
100% advisory
Non-audit — structured to avoid audit and assurance conflicts

Runway & Burn

18.4 months

Healthy
Q1Q2Q3Q4
Why Us

Built for the growth stage, not the back office.

Our focus is dedicated entirely to strategic advisory — forward-looking, not backward-filing. A chartered finance partner helping startups and SMEs make sharper capital decisions and tell a stronger growth story.

CA / CPA Qualified

20+ years of finance, accounting and financial leadership across MNCs, SMEs and start-ups — finance discipline built in the field, applied to your strategy.

🔒

Data Security

Encrypted handling, least-privilege access, and read-only ledger connections. Your financials stay confidential and protected.

Startup & SME Specialist

Fluent in venture metrics, runway, and fundraising. Advisory calibrated to your growth stage.

🎯

Advisory-Only Focus

No tax filing, no audits, no conflicts. 100% of the engagement goes toward growth, capital, and clarity.

Track Record

Advisory capabilities, forged in the field.

Drawn from 20+ years of finance leadership across MNCs, SMEs and start-ups — here are the advisory capabilities you tap into.

📋

Controllership

Building the financial backbone — close discipline, controls and reporting discipline that supports leadership and investor confidence.

📈

FP&A

Turning numbers into foresight — budgeting, forecasting and decision-support that connects strategy to the bottom line.

⚙️

System Implementations

Selecting and rolling out finance systems and automation that scale — replacing manual effort with reliable, real-time data.

🔗

Digital Transformation Advisory

Modernising the finance function — automating workflows, integrating cloud tooling and turning manual processes into scalable, data-driven operations.

🎯

Capital & Growth Strategy

Every capability above feeds one outcome: sharper decisions, stronger numbers, and a clear financial narrative to support your next stage of growth.

Advisory experience spanning

🏢 Multinational corporation 🛡️ Financial services & insurance 📊 Risk management consultancy 💻 Technology consulting firm 💡 Intellectual property consulting 🔬 Nano-technology start-up 🔐 Cybersecurity MNC Consulting 💼 Big 4 advisory
What We Do

Transparent partnerships, priced to scale with you.

Ongoing retainer advisory and fixed-scope project engagements — structured around your business stage.

Essentials

For businesses needing foundational financial oversight and clarity.

  • Month-end close process review & advisory
  • 13-week cash flow forecast & burn runway
  • Monthly CFO review (90 min) — financial review & priorities
  • Best-efforts email support (within 3 business days)
★ Most Popular

Growth

For businesses scaling operations and seeking sharper financial visibility.

  • KPI dashboard design & financial metrics review
  • Financial scenario analysis & model review
  • Runway & burn analysis, fundraise readiness
  • Monthly CFO call

Strategic

For businesses navigating complex financial decisions.

  • Purpose-built pitch deck financial model & investor assumptions
  • Term sheet financial analysis & impact modeling
  • M&A financial advisory & analysis
  • Board-level financial insights & presentation advisory

Advisory-only — no audit, no tax filing. We review, interpret and advise on management accounts prepared by your finance team. Pricing is transparent and determined after discovery.

How We Work

From First Call to Ongoing Partnership

A structured, transparent engagement process — no surprises, just results.

Step 01
📞

Discovery Call

A complimentary session to explore fit, goals and finance priorities.

Step 02
🔍

Initial Review

An informal review of your reporting, structure and gaps — to inform the right scope.

Step 03
📋

Letter of Engagement

Tailored scope, deliverables and fixed pricing — agreed and signed before work begins.

Step 04
🚀

Onboard & Deliver

Structured onboarding and delivery against your agreed milestones and reporting cadence.

Step 05
💛

Ongoing Partnership

Regular reporting, structured reviews and advisory access — within your agreed scope.

FAQ

Questions, answered straight.

The things founders and owners usually ask before a first call.

How is this different from hiring a bookkeeper or accountant?

A fractional CFO is focused on what comes next — capital strategy, financial planning, runway, and the numbers that boards and investors scrutinise — on a fractional basis. You get a CA/CPA-qualified partner in your corner, without the full-time commitment.

Do you provide audit or tax filing services?

No. This is an advisory-only practice — no statutory audit, assurance, or tax filing, and no auditor–client relationship. That keeps the engagement conflict-free and focused entirely on growth, capital, and clarity. We work alongside your existing auditor and tax agent.

How do you keep my financial data secure?

Secure handling: encrypted data, least-privilege access, and read-only connections to your cloud ledger wherever possible. Your financials stay confidential and are never shared beyond the engagement.

Which accounting systems do you work with?

Primarily Xero and QuickBooks, with dashboards that pull live numbers straight from your ledger. If you're on another platform, we'll confirm fit during the strategy call.

How quickly can we get started?

It begins with a 30-minute strategy call to map your priorities and the right tier. From there, onboarding and your first dashboards are typically up and running within one to two weeks.

Can our engagement evolve as we scale or raise capital?

Yes — and it's expected to. As your business grows, we adjust scope, depth, and the advisory team behind you. Whether you're stepping up ahead of a fundraise or navigating a complex transaction, we'll proactively flag when it's time to recalibrate — rather than wait for you to ask.

Are one-off pitch decks available, or is it retainer-only?

Yes. Strategic-tier work — pitch deck financials, fundraising models, term sheet analysis, M&A due diligence support — is scoped per project with a fixed-fee quote and defined deliverables. No retainer required. Tell us what you need and we'll scope it during the discovery call.

How do we handle overages if my transaction volume spikes?

Tiers are scoped to a typical workload for your stage — not metered per transaction, so a busy month won't trigger a surprise bill. If volume or scope steps up materially (a new entity or a raise), we'll agree a revised scope or a fixed-fee add-on with you up front, in writing.

Still have a question? Book a strategy call and we'll talk it through.

Let's Talk

Book Your Free Discovery Call

A no-obligation 30-minute conversation to understand your business and whether we're the right fit. No sales pitch — just an honest conversation.

Contact Details

Qualifications

CA Singapore ASEAN CPA Big 4 Alumni
  • ⏱️ 30-minute call
  • 💰 No obligation, no fee
  • 🔒 Confidential & secure

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